His works cover a range of different industries (food and beverage, insurance, personal selling, property management, bank and finance, luxury, and public utilities). He developed and held a patent of the methodologies and tools namely, Experience Archetype® and Idea Hunter® – a digital platform for innovative idea brainstorming to help organizations to promote innovation in their services. Max received Gold Award from Asia International Innovative Invention Award to recognize his contribution to service industry innovation.

Prior to this, Max spent the past 20 years in regional roles, working in agencies (Added Value, OMD/Omnicom, Synovate/Ipsos) helping global brands to develop and assess their services in order to enhance customer experience. He has been giving speeches in Hong Kong and China about creating and implementing customer centric ideas.

Consumer experience is a market phenomenon, and it is constantly evolving.  The relationship between brands and customers has changed, and brands need to adapt to grow or simply to survive.  Successful customer experience takes a continuous multidisciplinary process with everyone's efforts.  Shine Training offers Customer Experience Solutions to answer the following questions: 

1. How to kickstart CX?

2. How to setup CX strategies?

3. How to have everyone buy-in and involved?

4. How to apply innovation to CX?

5. How to create and execute ideas?

6. How to make impacts with limited resources?

7. How to promote your CX?

8. How to measure experience and track performance?

9. How to get people up to date on CX?

10. How to cultivate CX culture?